My recent teaching responsibilities include acting as academic supervisor for students in the Co-op work experience program, and postgraduate Advances in Service Research and Digital Marketing Architecture courses. I also taught the large (300+ students) introduction to marketing course (called Marketing Insights at AUT) for many years. As part of this course the students work in teams to create, advertise, and sell products both online and at an official AUT market day held on campus each semester. Some of the more successful student-led initiatives have continued as businesses following this project. I was honoured to win the Faculty of Business, Economics, and Law Excellence in Teaching Award for 2020.
I also supervise postgraduate students at the doctorate, masters, and honours level. Supervisory projects include:
Raheel Amir Awan (PhD): Conspicuous Consumption and Sustainability: The Effects on Pro-Social Behaviour and Green Violation for Different Cultural Values, A Cross Cultural Study (with B. Wooliscroft) (in progress)
Krishnakala Mulangath Unnikrishnan (MBus): Transformative branding: Are brands truly making a difference? An exploration into the transformative branding practices of real-world brands (completed 2023, A+ grade)
Tamara Baker (MBus): Exploring the Role of Social Media on Successful Social Impact Marketing Campaigns (completed 2023, B grade)
Kelsey Dunn (BBus Hons): Learning to ‘Live with it’: Getting Consumers back into the Retail Environment despite the Threat of Covid-19 (completed 2022, B+ grade)
Laura Davey (PhD): Coincidentally sustainable: the behaviour-attitude gap in sustainable consumption (with S. Kapitan) (completed 2022, no amendments)
Natasha Lewis (MBus): Brand Activism for Social Change: A Consumer Perspective (completed 2021, A- grade)
Sharon Jang (BBus Hons): Large scale group service failures and the moderating role of consumer forgiveness on behavioural outcomes: A Covid-19 pandemic perspective (completed 2021, A grade)
Yanqiao Cui (MBus): The utility of retail theatre amid Covid-19 (completed 2021, B grade)
Luke Mobberley (BBus Hons): Navigating athlete endorsement through the Covid-19 pandemic (completed 2020, A- grade)
Minh Pham (PhD): Planning and decision-making for international undergraduate education: A Study of Vietnamese Families (with K. Hyde) (completed 2019)
