I am originally from Calgary, Canada and a graduate of University of Calgary’s Faculty of Kinesiology (top sport science school in North America), where I completed a BSc in Mind Sciences and MSc in Sport Psychology. I went on to work as a community events & marketing manager with Vancouver, Canada headquartered yoga apparel company Lululemon, where I realized how fun it could be to combine my passion for sport and wellness with business and marketing.

I went on to pursue a PhD in Marketing at the University of Melbourne (top ranked university in Australasia) and called Australia home for almost 6 years. After completing my doctorate in 2014 I worked as a Lecturer at the University of Melbourne before making the move ‘across the ditch’ in 2016.

I am now a Senior Lecturer in Marketing at Auckland University of Technology in New Zealand, honourary kiwi and permanent resident of this beautiful country!

My primary scholarly research focuses on contemporary branding issues (e.g., brand activism and cancel culture), services and relationship marketing (e.g., service automation and retail theatre), and strategic sport marketing and sponsorship. I am passionate about translating my academic expertise and enjoy contributing regularly to media as a thought leader in marketing through TV, radio and print.

I am currently on parental leave through October 2024.